I've been traversing the creative industries since the late 80s. My travels have taken me through the worlds of advertising, online marketing, web development, filmmaking, media production and entrepreneurship. In 2009 I created the first concepts for EARTH 2.0®. In 2010 I produced and directed the short film series 'Earth 2.0: Initialization' that marked the beginning of this ambitious undertaking and also serves to convey the innovative look and feel of EARTH 2.0’s media output. I am the the co-founder/CCO of DMT LAB™, a London based creative agency.